Home » Digital Marketing Course: Big Data in Advertising Explained in Plain English digital marketing ads

Digital Marketing Course: Big Data in Advertising Explained in Plain English digital marketing ads



Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this free digital marketing course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject.

This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.

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In this 35 minute course I cover the following topics:
– What Personal Data (PII) is
– What laws exist to regulate data collection
– Different types of Data Categories that Advertisers look for
– Demographic
– Behavioral
– Contextual
– Retargeting
– Location
– How data is actually collected
– Ad-Tech companies involved in the data & ad delivery process

At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices.

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Digital Marketing Course: Big Data in Advertising Explained in Plain English

Digital Marketing Course: Big Data in Advertising Explained in Plain English

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Digital Marketing Course: Big Data in Advertising Explained in Plain English
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