Home » How iOS14 is Changing Marketing (and what you need to do) | QuickFrame digital marketing buh

How iOS14 is Changing Marketing (and what you need to do) | QuickFrame digital marketing buh

by Langsongshipin123



There’s A LOT of change coming in the world of consumer data privacy.

Not sure what to do about it? You’re not alone. I’m going to break down how you can still run high-performing video campaigns (and learn about your audience)—and I’m going to do it in under 90 seconds!

First—here’s what’s happening. Apple is changing the digital ad game in “early spring” when its iOS14 update will require the world’s 900 million iPhone users to opt-in to sharing data.

Google’s releasing similar changes in the near future—say buh-bye to the cookie in Chrome.

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What’s the result? Well, it’s going to be a lot harder for marketers to target specific audiences online and within apps and brands that rely on a single platform today will need to diversify.

Sooo… what do you do?

In addition to the obvious platform diversification, creating and launching multiple versions of your video ads to simultaneously test different variables (like value props) lets you quickly learn what works with the audience you’re reaching.

Then, you can optimize your current campaign, and take audience learnings into your next one.

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At QuickFrame, we strategically plan out a testing approach, so you learn who your customer is and what motivates them based on the creative variables that perform best. We do this for every platform and without blowing your budget.

Campaign performance AND customer insights all in a privacy-friendly way? That’s right and that’s a wrap.

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How iOS14 is Changing Marketing (and what you need to do) | QuickFrame
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