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How to Create a Marketing Plan | Step-by-Step Guide digital marketing agency business plan

If you’re looking to ramp up your brand’s marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We’ve made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today:

Whether you’re launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it’s essential to have documented guidelines in place so that your entire marketing team is on the same page.

That’s why we’ve put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.

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In this video, you’ll find a plethora of marketing plan templates that you can choose from as well as our step-by-step process on how to create a marketing plan that works for your brand.

Follow along to learn more about each of these steps:
1:01 Learn about marketing plan basics.
2:26 Step 1: Start with an executive summary.
3:04 Step 2: State your company’s mission, vision and values.
3:33 Step 3: Identify the market and competition.
4:37 Step 4: Define your target customer.
5:50 Step 5: Outline your marketing goals.
6:54 Step 6: Present your marketing strategy.
8:04 Step 7: Define your marketing budget.
8:34 Check out our marketing plan templates.

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Utilizing a template to help jumpstart your marketing plan strategizing can be the perfect way for your team to develop a winning plan for your business. Take a look at all of the available plan templates Visme has to offer here:

Update the template to match your brand colors and fonts, follow each of the steps outlined in this video and come away with a marketing plan that is sure to impress your boss.

To learn even more about how to create a marketing plan, check out the blog post version of this video:

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How to Create a Marketing Plan | Step-by-Step Guide

How to Create a Marketing Plan | Step-by-Step Guide

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How to Create a Marketing Plan | Step-by-Step Guide
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45 thoughts on “How to Create a Marketing Plan | Step-by-Step Guide digital marketing agency business plan”

  1. Your energy and enthusiasm are always so contagious I can't help but listen throughout the video 😂😂 thank you so much for working so hard and putting out amazing content all the time!!

  2. As a marketing consultant and trainer, I wanted to let you know that your video labelled 'How to Create a Marketing Plan' is labelled incorrectly. What you are covering in your video is a marketing strategy, not a marketing plan. Just to clarify a marketing strategy includes things like an executive summary and outlines everything from your SWOT analysis, your goals, competitive research and your target audience (personas) etc…On the other hand, a marketing plan is what you would create after your marketing strategy, as it is the roadmap to how you will carry out the agreed upon marketing strategy. Your marketing plan would outline what marketing mix i.e. what social channels and digital platforms you will use, what content you will create, what your CTAs (call-to-actions) will be, how long your campaign will run for and how your campaign will be analysed/measured to see if you have met your goals. .

  3. The executive summary needs to be done at last, since it is a page of the conclusion of your marketing plan instead of making it like an introduction, pretty sure u are not an expert on marketing. Better not confusing somebody into this, I suggest everyone who watches this video go watch sth else other than this. The contents are not accurate and sometimes misleading.

  4. i have questions regards what it the steps before start the marketing plan, is segmentation first, then target my market, set my brand positioning then go into the marketing plan?

  5. Great video guys, I usually don't find what I need from the first video I open, thank you, useful information. but now I hope to see detailed explanation of each step on separate videos, maybe a series called "How to create a marketing plan step by step guide" and the above video is the introduction.

  6. Apart from your video I was just looking at your face and I was lost most of the time. You are so cute ☺️ And the moment when you said “shall we” I just smiled 😜. Nice content.

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