Marketing Analytics vs Web Analytics digital marketing analyst

In this episode, we’re going to be distinguishing the differences between web analytics and marketing analytics. All right, let’s go. Are you looking to grow your business, but you’re not sure where to start? That’s where we come in. Hey, thanks for checking out this video. If this is your first time watching, or maybe you’ve been watching a while and you haven’t yet subscribed to the channel, we would love for you to do so now. Just go ahead and hit that subscriber button, and don’t forget to turn on alerts. That way you know each and every time we create new content for our channel.

So, like I said in the introduction, we’re going to be talking about the differences between web analytics and marketing analytics. Now, both of these, as you can see, fall under digital analytics, but they have very distinct purposes and their focuses are slightly different. Now, a lot of businesses are using web analytics. This is usually Google Analytics for most companies, and web analytics are a very powerful way to look at your page-level behavior, your website behavior. These are things like your traffic and the sources of that traffic, bounce rates, percent of new visits, but again, everything inside the web analytics is focused at the page level. Yes, we do use some user data, you can do a lot of cool things, like interests or demographics, but the reality is you’re still looking at how those groups, or those user sets, those anonymous users, are interacting with a specific page, and how they’re moving from page to page. .

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Marketing Analytics vs Web Analytics
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