Home » Marketing & Retail Analytics | Marketing & Retail Analytics Tutorial for Beginners | Great Learning digital marketing analytics

Marketing & Retail Analytics | Marketing & Retail Analytics Tutorial for Beginners | Great Learning digital marketing analytics

by Langsongshipin123



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Watch this tutorial on Marketing and Retail Analytics! Marketing and retail involve a lot of decision making relating to supply chain movement, inventory, customer needs, supply and demand, sales, etc. which in turn depends on analysing patterns of already existing trends in the industry. Marketing and retail decisions have to be well studied and strategized to be able to return extra-ordinary results, which is only possible when the existing data is well analyzed with a thorough statistic approach.

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Great Learning brings you this tutorial on Marketing and Retail Analytics to help you understand exactly this and getting started on the journey to learn about it well. This video starts with an overview of marketing, followed by looking at important marketing terminologies. Following this, we will carry out RFM analyses using Tableau and KNIME. We then look at concepts including Cluster Analysis, Logistic Regression, and Churn Rate Prediction using Logistic Regression and Decision Tree and Random Forest. Finally, we look at Market Basket Analysis and CLV Model. This video teaches Marketing and Retail Analytics and its concepts with a variety of demonstrations & examples.

0:00:00 Introduction
0:01:54 Overview Of Marketing
0:10:24 Marketing Terminologies Part 1
0:39:00 Marketing Terminologies Part 2
1:10:05 RFM Analysis Using Tableau
1:34:35 RFM Analysis Using KNIME Part 1
2:00:44 RFM Analysis Using KNIME Part 2
2:39:43 Percentiles and Auto-Binner Function in KNIME
3:18:57 Cluster Analysis
3:42:14 K-Means Segmentation
4:11:34 Churn Rate Prediction
4:26:08 Churn Rate Prediction – Logistic Regression Hands-on
4:50:19 Churn Rate Prediction – Decision Tree and Random Forest Hands-on
5:18:07 Customer Churn Rates
5:54:43 Market Basket Analysis Part 1
6:19:06 Market Basket Analysis Part 2
6:48:30 Customer Lifetime Value (CLV) Model

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Marketing & Retail Analytics | Marketing & Retail Analytics Tutorial for Beginners | Great Learning

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Marketing & Retail Analytics | Marketing & Retail Analytics Tutorial for Beginners | Great Learning
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12 comments

Great Learning 09/09/2021 - 4:40 PM

🔥 Get your free certificate of completion for the Marketing and Retail Analytics Course, Register Now: https://glacad.me/3cnc3mm 🔥

Reply
Pranaya khadka 09/09/2021 - 4:40 PM

I will also enroll myself in this course. Thank u sir for your recommendation

Reply
Abhinav Garg 09/09/2021 - 4:40 PM

the course is very useful. Could you please give us the database excels to workout along with you as some files are not there on the platform itself.

Reply
Ayushi Agarwal 09/09/2021 - 4:40 PM Reply
Nikhil Chanshetti 09/09/2021 - 4:40 PM

Could you please share the data set for K-means Clustering ?

Reply
manivel yesaiyan 09/09/2021 - 4:40 PM

the course is fantastic. could you please give us some sample database excels for us to workout along with you.

Reply
dipankar debnath 09/09/2021 - 4:40 PM

Very good topic 👌 very good tutorial 👍 thanks to great learning

Reply
Mahadev Prasanth 09/09/2021 - 4:40 PM

Too much complaining about making the course in hindi. No regard for the people of south india who cannot speak it. We are also watching the course.

Reply
ABHISHEK SHEDGE 09/09/2021 - 4:40 PM

please this course making in hindi language

Reply
shive52gaming 09/09/2021 - 4:40 PM

Make this course in Hindi

Reply
Micro Mind 09/09/2021 - 4:40 PM

Great Learning please make it same video in hindi

Reply
Yuvraj Ingale 09/09/2021 - 4:40 PM

Plz make a video of Data analyst with python/sql/tablue/excel/powerbi.

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