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Technology Acceptance Model technology acceptance model

by Langsongshipin123



The Technology Acceptance Model helps us to understand why technology is adopted. TAM, as it is better known, asserts that if a user perceives a technology to be easy to use and they perceive it to be useful for their needs, they will be more likely to use the technology. This would lead to their ‘actual’ use of the technology.

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Used some Clipchamp tools to make this video, check them out at

In particular their video editor is really useful and easy to use (pun intended): .

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14 comments

Jakub Hubicka 07/09/2021 - 11:23 PM

Is research youtube becoming a thing?

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R RJC 07/09/2021 - 11:23 PM

Excellent series of videos, tks for sharing. I'll use it in my class.

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Mônica Ferreira da Silva 07/09/2021 - 11:23 PM

Execelent material! Thank you!
I recommend seeing TBP also. TAM came from TPB and focused in attitudinal variables to deal with mandatory technologies (in a organizational environment for instance). The normative variables of TPB (like personal image) are important for voluntary technologies, like a cell phone.
I totally agree that any model is a reduced view of reality. That is the porpose of a model: to focus some aspects of a problem in order to better understand it 😉

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Easy Coffee 07/09/2021 - 11:23 PM

Great Content bro, You got a SUB

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Victoria Heitzmann 07/09/2021 - 11:23 PM

Hello ! thank you very much for this video, however, would you have an example of a technology that is not useful and not easy to use, but that still exist? when you talked about it at 3:00

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john mckenzie 07/09/2021 - 11:23 PM

I really liked this – Thank you 🙂 At the end of the clip you say that there are other model that have since been developed, could you name them so i can research further?

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damion bird 07/09/2021 - 11:23 PM

The example of the iPhone, I don't agree. Ease of use and usefulness could have been derived from research and advertisement, for the potential users

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Buba Abba Kyari 07/09/2021 - 11:23 PM

Thank you

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Grace Mungkaje 07/09/2021 - 11:23 PM

Thank you very much ! Very clear explanation

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Matheus Terrivel 07/09/2021 - 11:23 PM

I really liked the video, but everything kinda "shaking" is really annoying. Keep up the good work, though!

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Kyna O Awusaku 07/09/2021 - 11:23 PM

I love this…

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Kyna O Awusaku 07/09/2021 - 11:23 PM

I love this…

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Kyna O Awusaku 07/09/2021 - 11:23 PM

I love this…

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Kyna O Awusaku 07/09/2021 - 11:23 PM

I love this…

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